Live betting is sometimes referred to as in play betting or in running betting.įor those who are interested in Unibet Live Betting, they are going to enjoy everything that this platform has to offer for bettors. Unibet brought live betting to their customers in 2003. Live sports betting actually allows the bettor to place a bet after the game has started. Some think it is just an opportunity to place bets on a live sports game or an event that has been scheduled. Those that are new to betting may not be fully aware of what live betting is.